Product Designer
Product design thinking
that ships real outcomes.
8 years crafting digital products at scale — across AI, sales, health, fitness and nutrition industries.
Explore my thinking →Product Designer
8 years crafting digital products at scale — across AI, sales, health, fitness and nutrition industries.
Explore my thinking →
Adding value to agency business by creating an internal platform enabling founder-led fitness brands to launch feature-rich products faster — reducing engineering cost and time to market, while increasing agency revenue.
Elevated an AI-native SaaS sales coaching platform — designing role-based UX and in-platform RAG knowledge base management for continuous model improvement.
Drove sales growth through a smoother, more conversion-focused shopping experience — redesigning Sportitude's RunDNA storefront end to end.
Enabled founder-led fitness businesses to scale their audience and revenue through their own branded content and coaching platforms.
Personalised nutrition automation at scale — designing macro tracking and goal-based meal plans that adapt to each user's individual targets, streamlining business capacity.
Partnered with one of Australia's largest hospital groups to design digital e-admission journeys and real-time surgery progress notifications for family and friends.
About
I design products that ship — not just concepts. My best work happens at the intersection of strategy and execution, where the ambiguity is highest and the decisions matter most. Outside of product, perspective comes from the outdoors, a genuine love of travel, and anything that qualifies as an adventure.
AI is redefining what a designer can accomplish and how fast they can ship it. The right tools compress execution time, surface broader options earlier, and remove friction. AI is going to impact our workflow and how we think — on strategy, on systems, on the decisions that actually move products forward.
Case studies spanning product strategy, system design, and end-to-end delivery across multiple industries.
View case studies →Experience across fitness, education, content, and community platforms — with a focus on modular, scalable product systems.
View CV →Available for senior product design roles. Open to contract and permanent positions.
Get in touch →